Our mission is to provide global companies with easy-to-use media monitoring and intelligence solutions that deliver accurate and actionable insights.
We believe that by empowering our clients with timely and relevant information, they can make data-driven decisions that guide PR strategies.
Each customer is unique. That is why we always go the extra mile to learn about our clients’ industry and specific PR & communications objectives, providing truly tailored data-driven solutions in line with their unique requirements.
How do you know if you are making an impact on your target audience and contributing to business growth? How do you prove it to your CFO and board of directors?
Many businesses struggle to understand the worth of their PR activities, in comparison to more directly measurable marketing strategies. However, communication decisions do not need to be based on gut feel.
This prompts the question: What measurement framework should you use to demonstrate tangible business results and the value of PR?
Learn more about the shift from vanity metrics to value measurement and how to future-proof your PR strategies from Ruepoint’s Co-Founder and COO Raina Lazarova.
Read her comprehensive blog article with expert actionable tips on improving value measurement or listen to the special podcast episode recorded for Fibep’s Media Intelligence Explained series.
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